If it stops, everything dies.
If it's weak, the whole system struggles.
You're trying to keep the heart beating while YOUR system is in threat mode.
90-second diagnostic. Your own words.
High-stakes sales doesn't break when you don't know what to say. It breaks when pressure changes how you sound.
I STAND AT THE INTERSECTION OF
ELITE SALES PERFORMANCE,
CLINICAL NEUROSCIENCE, AND
TRAUMA-INFORMED INTERVENTION.
THERE IS NO ONE ELSE DOING
THIS WORK AT THIS LEVEL.
Celebrated business strategist known for startups and turnarounds.
$140M in personal closes. Over $1B in team sales trained.
I've closed $140M in revenue.
I've trained teams responsible for over $1B in sales.
I'm a celebrated business strategist known for startups and turnarounds.
I spent decades in Fortune 100 boardrooms where one sentence could move millions — or end the conversation.
I wrote My Skeletons Have Names because people needed to hear something simple:
After a lifetime of survival, I learned how people speak when the outcome feels dangerous — and what happens right before a decision falls apart.
Buyers are afraid of making the wrong decision.
Sellers are afraid of hearing no.
Both are standing at the same moment. The same point of inflection.
The Authority Wire is the point where your message and your close either hold together — or quietly pull apart.
First we stabilize the operator. Then we restore authority.
You cannot fix one without the other.
TODAY, I DON'T TEACH SCRIPTS. I DON'T MOTIVATE.
I show you where your authority changes under pressure — and how to keep it steady when decisions are required.
Authority is revealed when pressure hits and the wire holds.
Headshots build trust. Screenshots remove doubt. Click any image to open it full size.
Decisions stall when the operator is compromised.
First we stabilize you. Then we restore authority. The diagnosis shows exactly where the wire breaks.
90-minute Revenue Surgery. We diagnose where authority drops under pressure, restore executive function, and stabilize the operator.
This is clinical intervention. Not coaching. Not strategy. Emergency stabilization for founders who can't afford to lose another deal.
A 90-second red-line review showing exactly where your authority drops and why.
$7 Get Your X-RayReview your current and upcoming message. Includes The Match Bonus Call (30-min live session).
$24 Get X-Ray + CipherOnce we've diagnosed where authority breaks, we rebuild the wire. Message and close become one continuous system.
Where messaging and decision become the same thing. Authority carries start to finish. 12 weeks. Group cohort.
$2,997 Learn MorePrivate reconstruction for founders. We rebuild authority across message, pricing, and decision leadership. 90 days. 1:1 intensive.
$15K - $25K Two Private Clients Per Quarter
I've closed $140M. Trained Fortune 100 teams. Built companies from the ground up.
But the work I do now comes from what happened when my own system collapsed.
1999. A neo-Nazi committed a hate crime against my children.
2001. I watched the towers fall in real time.
2002. Everything that made me "successful" stopped working.
My nervous system went into permanent threat mode. I could perform. I could close. But something was leaking.
It took years of clinical work to understand what was happening: my authority wire had split.
The message I delivered and the certainty behind it were no longer the same thing. People could feel it.
That's when I stopped teaching sales and started doing surgery.
I wrote this because people needed permission to stop pretending they were fine.
It's not a motivational story. It's the diagnostic report on what happens when survival becomes your operating system—and how you rebuild authority from the ground up.
Read It →You lost alignment at the moment certainty is tested.
Fix that —
AND EVERYTHING ELSE BECOMES INEVITABLE.