YOUR MESSAGE
WORKS UNTIL A
DECISION IS
REQUIRED.
When you don’t have enough leads, every conversation feels like survival.
I help founders sell without sounding like missing the sale would wreck their month.
A short diagnostic that shows you exactly where pressure starts changing how you talk and costs you the deal. You’re just seeing what’s happening through your prospect’s eyes.
Identify the messaging fracture in 90 seconds.
It’s not that you can’t sell.
It’s that the call feels too important.
When you don’t have enough leads, every conversation carries too much weight. And right when it’s time to decide, pressure starts changing how you talk. That’s when buyers pull back.
- You start explaining instead of leading.
- You soften the price or the promise.
- You add extra details to “help” them decide.
- You feel the shift, and they feel it too.
Is it your message… or your moment of decision?
The $7 X-Ray shows you which one it is in under two minutes, using your own words. You’ll see the exact moment things shift through your prospect’s eyes.
Trusted where decisions couldn't be faked
This is what high-stakes sales sounds like
when pressure doesn’t run the call.
If you’ve led teams, owned numbers, and carried real responsibility, you already know this: buyers decide when they feel certainty. The problem is what happens to your voice when the outcome feels too important.
This isn’t about confidence.
It’s about what one stalled decision costs.
This isn’t a mindset problem. It’s not a messaging rewrite. It’s a moment-of-decision breakdown.
And the math adds up faster than most founders want to admit.
HI, I’M SHARI.
I’ve closed $140M in revenue.
I’ve trained teams responsible for over $1B in sales.
I spent decades in Fortune 100 boardrooms where one sentence could move millions — or end the conversation.
I wrote My Skeletons Have Names because people needed to hear something simple:
- Your past does not define you.
- No story is too hard to tell.
- No story is too hard to hear.
After a lifetime of abuse, addiction, and pure survival, I learned how people speak when the outcome feels dangerous — and what happens right before a decision falls apart.
Buyers are afraid of making the wrong decision.
Sellers are afraid of hearing no.
Both are standing at the same moment. The same point of inflection.
The Authority Wire is the point where your message and your close either hold together — or quietly pull apart.
You cannot fix one without the other.
Fixing only one side keeps you on a pendulum, guessing why business feels harder than it should.
TODAY, I DON’T TEACH SCRIPTS. I DON’T MOTIVATE.
I show you where your authority changes under pressure — and how to keep it steady when decisions are required.
If you don’t fix
the decision moment,
the math doesn’t work.
You’re 52–58.
You left corporate.
Business: $70K–$120K.
Savings: $100K–$250K.
Most founders will need ~$2M to retire comfortably.
You have 10–15 years.
It’s a decision problem.
Where it
breaks.
Conversations are happening.
Interest is there.
But when money is mentioned…
Something shifts.
Closing 30–40% vs 70%.
That gap costs you 6-figures.
The math follows the fix.
Advice that
can’t carry authority.
One side teaches what to say.
One side teaches how to close.
Neither teaches authority.
Authority breaks before the close.
DO THE MATH.
Scenario A
3 closes out of 10 calls
at $10K per deal
$30,000Scenario B
6 closes out of 10 calls
at $10K per deal
$60,000Same leads. Same offer. Same effort.
One thing changed.
Over 12 months, that’s six figures.
Over 10 years, that’s the difference between stress and sovereignty.
SOUND & SPIRIT
People don’t decide when price is spoken.
They decide before that.
What changes is not the offer. It’s not the words.
It’s how you sound when money becomes part of the conversation.
Your message has a Sound.
Your closing reveals a Spirit.
When those match, buyers feel led.
When they don’t, buyers stall — even if they like you.
That stall sounds like: “I need to think about it.”
THE WIRE.
Think of your business like a lamp.
The Sound is the lightbulb. It’s what you say.
The Spirit is the electricity. It’s the certainty behind it.
If the wire is broken in the middle, the room stays dark.
It doesn’t matter how good your script is or how much you spend on marketing.
You don’t have a sales problem.
You have an authority problem.
THE OUTCOMES.
Authority is revealed when pressure hits and the wire holds.
What I got was deep awareness about myself.
I faced the root of my fear of rejection and my follow-through gaps.
Like a surgeon, she pinpoints and highlights.
Then she trusts my wisdom and experience to take it from there.
This is deep partnership and regeneration of what makes me my best.
I stopped asking for permission and started leading the room.
Less than 45 days later, I was named VP of Sales.
Today I’m Chief Growth Officer—driving strategy at the executive table.
Shari rewrote my career path.
She helped me process trauma, reclaim momentum, and see possibilities again.
One session gave me more clarity and drive than months of will-power ever did.
High-integrity. Insightfully direct. Always on point.
If you want to face your demons or get truly unstuck, reach out.
After losing my nursing job and surviving unthinkable trauma, I landed my dream RN position again.
In 18 months I built three income streams—and bought my first house.
It gets even better when you work on yourself wholeheartedly with intention—and let it go.
Shari helped me learn I was still viable, still worthwhile.
Now I wake up working a job I love, enjoying life without the oppressive guilt from PTSD.
What I realized was I had been undervaluing who I really am.
In one 90-minute session, everything clicked.
My rates went up. My presence got bigger. And I finally felt in full resonance with the business I was born to lead.
I am forever becoming the leader I’m meant to be.
Her simple yet profound processes dismantled deep-rooted blocks and gave me back the ability to love forward.
She helped define personas, refine offerings, create outreach messages, and increase my confidence with sales motions.
A trusted advisor who ensures you feel confident and inspired as a leader.
Headshots build trust. Screenshots remove doubt. Click any image to open it full size.
THE BUSINESS X-RAY.
Decisions stall when the structure is hidden.
The X-Ray identifies the internal authority architecture that buyers sense before you ever ask for the close.
The X-Ray
A 90-second red-line review showing exactly where your authority drops and why.
$7 Get Your X-RayX-Ray + Cipher Bundle
Review your current and upcoming message. Includes The Match Bonus Call (30-min live session).
$24 Get X-Ray + CipherFIX THE SPLIT.
THE STITCH™
Where messaging and decision become the same thing. Authority carries start to finish.
$2,997 Learn MoreTHE ELITE RESIDENCY
Private reconstruction for founders. We rebuild authority across message, pricing, and decision leadership.
$15K - $25K Two Private Clients Per Quarter
AUTHORITY IS BUILT WHERE MOST PEOPLE BREAK.
Before I was trusted in boardrooms, before I closed $140M, before I taught others how to hold authority under pressure—my life broke.
1999: My children survived a mass shooting.
2001: I watched the towers fall.
2002: Everything I thought made me “successful” was gone.
I didn’t rebuild by becoming louder. I rebuilt by becoming integrated.
I learned what happens to the nervous system when threat enters the room. I learned how certainty collapses—and how it’s restored.
I learned how people speak when they’re whole and how they speak when they’re fractured.
That work became the foundation of everything I do today.
MY SKELETONS HAVE NAMES
A memoir about survival, identity, and the cost of pretending you’re fine. This isn’t a motivational story. It’s an anatomy lesson in resilience.
It’s why I don’t teach performance. It’s why I don’t sell confidence. It’s why I know exactly where authority breaks—and how to rebuild it.
Read the Story →YOU DIDN'T LOSE YOUR EDGE.
You lost alignment at the moment certainty is tested.
Fix that —
AND EVERYTHING ELSE BECOMES INEVITABLE.
Request The Match Diagnostic This is not a sales call. It's a diagnostic.