A Movement
Free to Be
Where being you is always enough.
Shari Lueck International

You're a
survivor.
The strong
one. The one
who never
quite fit.

That's always been enough.
Until now.

Where your past does not define you and your future is everything you've dreamed of.

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Join Around the Fire — Free The newsletter. The movement. Your way in.
Shari Lueck
Recognized By & Built On Experience With
Fortune 100
Harvard Business School
ABC
NBC
FOX
CBS
$140M in Personal Closes
RRT Master Certified
NLP Master Certified
My Skeletons Have Names
Fortune 100
Harvard Business School
ABC
NBC
FOX
CBS
$140M in Personal Closes
RRT Master Certified
NLP Master Certified
My Skeletons Have Names
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The Real Problem

It's not your
strategy. It's not
your work ethic.
It's what's underneath.

Something got locked in place a long time ago and it's still running the show. Not because something is wrong with you. Because you learned to survive when you were young and you got so good at it that you built an entire life on top of that wiring.

The career. The business. The reputation. The way you hold it together when everyone else falls apart. All of it built on a foundation of holding your breath and pushing through.

And it worked. Until it didn't.

The real problem
"You look successful. You sound confident. But you haven't taken a real breath in years." — The thing nobody says out loud

Now you're tired. The hustle that used to fuel you is draining you. The confidence you carry into rooms feels forced. You're making money but it costs you your health. Or you're taking care of yourself but watching the income slow down.

You've been told you have to choose. Wellness or wealth. Peace or performance. That's a lie.

The Translation
You say
"I just need a better strategy."
You mean
"I've tried everything and nothing is working and I'm starting to think I'm the problem."
You say
"I'm fine, just busy."
You mean
"I'm exhausted, I'm scared, and I can't tell anyone because my entire identity is built on being the one who holds it together."
You say
"I just need to push through."
You mean
"I don't know how to not be strong. And I'm terrified that if I stop, everything will fall apart."
If you just read those and felt your chest tighten, you're in the right place.
Meet Shari
What Nobody Is Naming

You're not failing.
You're surviving.
And survival has
a ceiling.

You can white-knuckle your way to a certain level. You can push through exhaustion for a certain number of years. You can perform wellness while your body keeps score.

But survival has a cap. And you've hit it.

The coaches gave you tactics. The therapists gave you language. The podcasts gave you motivation. None of it touched the thing that's actually running you because none of it goes where the pattern lives.

The pattern is older than your business. Older than your career. It got set when you were young and it's been operating underneath everything you've built since.

Every breakdown in your business and your body is the same pattern with a different address.
The ceiling of survival

Your revenue plateaus are not a strategy problem. Your health issues are not a discipline problem. Your exhaustion is not a time management problem. They're all the same bottleneck wearing different costumes.

And until someone finds it and removes it, no amount of strategy, willpower, or self-care will create lasting change.

Shari Lueck
Meet Shari

I know this
because I lived it.

At 17, my mother told me to become a plumber and move out. Shortly after, I tried to end my life.

A year later, with no guidance and no one in my corner, I applied to Penn State on my own. Accepted immediately. Homeless, so I moved to campus, went year round, and worked full time to pay for it.

That proved I could do anything. It did not protect me from what came next. A hate crime against my children. Addiction. Abuse. Every climb met with another knockdown. Two decades of proof that determination alone doesn't fix what gets locked in place when you're surviving.

The slow rise at 38 was sheer will and for my kids. At 48, I cleared all of the wreckage and the rest is history.

I closed $140M because I learned how to perform under pressure while my survival wiring screamed danger. I got clinically certified because I needed to understand why willpower wasn't enough. I wrote the book because people needed permission to stop pretending they were fine.

Now I walk with people through the wilderness. Not around it. Through it.

// $140M in closed deals, Fortune 100
// Teams trained to $1B+ in revenue
// Master Certified in RRT and NLP
// Guest Speaker, Harvard Business School
// Author, "My Skeletons Have Names"
// Featured on ABC, NBC, FOX, CBS
// Founder, Bridges2Bravery nonprofit
Shari Lueck
What Changes

From holding
their breath to
fully alive.

"I turned 50 and expected scripts and quotas. What I got was deep awareness about myself. Like a surgeon, she pinpoints and highlights. Then she trusts my wisdom and experience to take it from there. This is deep partnership and regeneration of what makes me my best."

Rachel K.
Rachel K.
Business Marriage Counselor

"At 58 years old, I reentered the workforce after living on disability for 12 years. Within three months of working with Shari, I went back to work. Today I own two businesses and make more money than I ever did as a top sales producer. I own my power, I set boundaries, and I am living my life to the fullest."

Glenda A.
Glenda A.
12 Years on Disability → Owner of 2 Businesses

"Six years. That's how long I spent trying to figure it out. I worked with Grant Cardone. I spent a lot of money. Nothing gave me the off-ramp I needed. Shari helped me see the exact moment where I was giving my authority away. I stopped asking for permission, started leading the room, and built the bridge from cybersecurity leadership to full-time entrepreneur."

Jermaine S.
Jermaine S.
Cybersecurity Leader → Full-Time Entrepreneur

"I thought I was undercharging. What I realized was I had been undervaluing who I really am. In one 90-minute session, everything clicked. My rates went up. My presence got bigger. And I finally felt in full resonance with the business I was born to lead."

Allie H.
Allie H.
Performer, Vocal Coach & Influencer Strategist

"I spent my days surviving quotas and people-pleasing. Today I'm Chief Growth Officer — driving strategy at the executive table. Shari rewrote my career path."

Korbi J.
Korbi J.
Former Sales Exec → Chief Growth Officer

"The shifts in how I show up, pitch, and lead were immediate. Less than 45 days later, I was named VP of Sales."

Erica M.
Erica M.
Former Head of Sales → VP of Sales

"As a new business owner, Shari helped me wrap my arms around a go-to-market approach. She helped define personas, refine offerings, and increase my confidence. A trusted advisor who ensures you feel confident and inspired as a leader."

Laura S.
Laura S.
Founder, Sawka Advisory Group

"Ninety minutes with Shari ended a two-year productivity slump. She helped me process what was stuck, reclaim momentum, and see possibilities again. One session gave me more clarity and drive than months of willpower ever did."

Dave H.
Dave H.
Construction Manager, Odin Construction Solutions
Ready to see what becomes possible when the pattern is gone?
Start with Around the Fire
The Community

Campfire.
The place you've
always been
looking for.

An intimate fire where the strong ones finally get to put down the weight and just be human. No performance required. No right answer. Free to be you and me.

Small enough that nobody hides. Intimate enough that everyone gets seen. The room you've been trying to find your whole life.

This isn't a course with a curriculum. It's a living, breathing community that meets regularly and stays as long as people need it.

Format Bi-weekly live sessions
Between Sessions Weekly drops
Quarterly Deeper gatherings
Intimate — by application
$297
per month — cancel anytime
Claim Your Seat
What it feels like
"Like sitting around a campfire where everyone is free to be themselves. Seen. Accepted. Able to grow through their situation with loving support."
01
You don't have to perform here. Not being okay is okay. Being messy is okay. Being in the middle of it is okay.
02
You'll find people who know what it's like to carry everything alone. Finally a room where that's understood without explanation.
03
Campfire is your pathway into the deeper work if you need it. And it's complete on its own if you don't.
04
Being you is always enough here. That's not a tagline. That's the whole agreement.
Not sure if Campfire is right? Start with Around the Fire and feel it from the outside first.
Join the Newsletter
The Immersion

Exhale.
Six weeks.
Sustained
passage.

For the one who needs a committed walk through the wilderness with someone who has already survived the terrain. Not a course. Not a container. Passage.

You will walk out feeling good in your skin, clear on your next move, with the pattern removed so your capacity becomes accessible again. Not temporarily. Permanently.

No framework on earth can execute itself through a person still running on survival. This resets the baseline so everything else becomes possible.

$5,997
6-week private immersion
Begin the Conversation
Payment plans available.
Weeks 1 — 2
The Find

We name the exact thing that's been running you. Not the story. Not the symptoms. The root. You'll feel the shift just from seeing it clearly.

Weeks 3 — 4
The Clear

We remove what got locked in place. The survival pattern loses its grip. This is where the exhale happens.

Weeks 5 — 6
The Floor

We set the new baseline. Not motivation that fades. A floor that holds so you stop starting over and start living forward.

Need something more concentrated? Coming Home is a half day that changes everything.
See Coming Home
The Intensive

Coming
Home.
One day.
Everything
shifts.

Some people need the six week walk. Some need one concentrated moment of return. The day you remember who you were before the wilderness began.

Coming Home is a half day of the most precise, undivided work I offer. We go in together. We find it. We clear it. Two follow up sessions let it land and become permanent.

This is not a session. This is passage. You do not leave the same person who arrived.

For the one who has waited long enough. Who knows what they need. Who is ready to stop circling the fire and walk through it.

$10,000
Full investment — payment plans available
What's included
// Half day intensive — the concentrated return
// Two follow up sessions for integration
// Alchemization — turning what shifted into what's permanent
// Direct access between sessions
Begin the Conversation

This is a conversation first. Not a sales call. I name what I see and you decide.

The World of Free to Be

Four doors.
One destination.

Where being you is always enough. Where your past does not define you and your future is everything you've dreamed of.

The Newsletter
Around
the Fire

Weekly writing from inside the wilderness. Your way in.

Free
The Community
Camp
fire

Intimate. Bi-weekly live. Weekly drops. Quarterly gatherings.

$297 / month
The Immersion
Exhale

Six weeks. Sustained passage through the wilderness.

$5,997
The Intensive
Coming
Home

Half day. Two integration sessions. One concentrated return.

$10,000
My Skeletons Have Names by Shari Lueck
The Book

My Skeletons
Have Names

I wrote this because people needed permission to stop pretending they were fine.

It's not a motivational story. It's what happens when survival becomes your whole identity and how you rebuild when it finally breaks.

1999. A hate crime against my children.
2001. I watched the towers fall in real time.
2002. Everything that made me "successful" stopped working.

I could perform. I could close. But something was leaking. It took years to understand what was actually happening and then to rebuild from the ground up.

That's when I stopped teaching strategy and started doing the work that actually changes people.

Read It on Amazon →
Ready

Stop holding
your breath.
Come home to yourself.

Start with Around the Fire. It's free. It's honest. And it's where the Free to Be movement lives.

Join Around the Fire Or book a conversation if you're ready to go deeper.